Our first stage is to understand your business goals, objectives and customers. Once we’ve finalised your answers, we’ll have clarity around your vision, customers, brand difference & goals. These answers will inform everything we do.
Our design process starts with a series of creative moodboards, which will help us understand your visual preference. From here we’ll create a range of logo design options for you to choose from.
Once we have approval on your logo, we’ll develop your other assets. In this stage we’ll create all the brand essentials you need to operate your business. We’ll create business cards, email signatures, social media icons, and more to get your business looking consistent.
Now that your brand is starting to come to life, if your package includes a website, we’ll get started building it in Squarespace. Your site will be based on one of their templates. From here you’ll be invited to share any photography or content you’d like to be included in the website. We’ll design your website to match your visual identity, changing colours, fonts, selecting imagery and adding your logo.
We want to make sure you’re happy with the final result, so in this stage we’ll revise the brand and make any changes you require.
Now for the final and most exciting stage, brand launch! We’ll hand over your brand guidelines which include colours, primary logo usage, brand typefaces and brand graphics.We’ll also upload all your brand assets, like high-res logos, ready for use in print and online.