How branding packages can help your small businesses to grow
It’s fair to say that it’s never been easier to start a small business these days. There’s a wealth of amazing inspirational companies starting up every day. Brands all over the globe are challenging the status quo, and breaking down the constraints of age-old business. We truly are in an age of entrepreneurship.
The role of brand and marketing
There are an ever increasing array of resources out there for marketing your small business needs to help it stand out in an increasingly competitive landscape. Whether it’s developing and maintaining a website with platforms like Squarespace or Shopify or for scheduling your social media with Buffer, through to companies like mailchimp or campaign monitor for managing your email marketing. These platforms have enabled entrepreneurs to fast-track their path to success.
But before you can start to roll-out your marketing, you need to address one of the most pivotal projects in your small business: your branding. How your Brand Identity rolls out affects all your touchpoints is critical to consider very early on. While this is undoubtedly one of the most important aspects in marketing your new business, it’s often something which is often rushed, done yourself or done on the very cheap.
Business Logos don’t cut it anymore
When it comes to building your brand identity, a lot of founders become stuck, the thought of investing money into a venture which is just about to take flight, can be daunting. The temptation is there to simply create a $5 logo and hope for the best. The problem is that the world of marketing has shifted away from logo-only businesses. Just think of all the touchpoints your business now has to cover: Instagram, Facebook, Twitter, Linkedin, email marketing, flyers, advertising… the list goes on. This now means that the visual impression your brand gives out to the marketplace has never been more important.
But where do you go to create a consistent visual style for every touchpoint of your business? The cheap online logo generators only give you a logo, Facebook give you a generic landing page, and sites like mailchimp only give you a impersonal template.
How can small business get a consistent visual identity for their small business?
This is where branding packages come in
Defining your brand identity is not necessarily an easy task for most budding entrepreneurs.
You might be a technical co-founder, who knows they need a brand to market their business, but don’t know where to start. Or maybe you’re a founder who has a very strong idea of what they want, but don’t have the technical ability to realise your vision?
Well, this is where branding packages come in. A logo design package gives you the ability to work with a high quality design team, without the cost of engaging a full-fledged design studio.
Companies like We Design Brands are highly tuned to working with startups and small business, and can provide you with all the key touchpoints for you business. All the essentials you need to get your company off and racing, like a logo design, social media graphics, business cards and corporate stationery.
Is a business branding package right for my startup?
Whilst a service like this isn’t for everyone, it is the perfect place to start if you want to hit the ground running with a professionally presented visual identity for your business. Teaming up with branding professionals can give you a competitive advantage when it comes to stand-out, credibility and professionalism, and at the end of the day, who doesn’t want to be perceived that way?
Where to start building a branding package?
Before commissioning someone to help create your brand identity, it always helps to have a seed of an idea of what you’re trying to build, and a rough idea of who your competitors are. It can also help to have an idea of what your personal tastes are, and what you want to bring to your brand. This will form a great starting point for a branding agency, who will be able to help take your business to the next level.